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At the Kennedy School of Government today said Alex Castellanos, for his notorious dirt campaigns Republican campaign manager. His “Study Group”, which is still up after the election will meet every week, is completely overrun. Castellanos is a witty, charismatic man to fifty. At the beginning is a bowl with Süßkram around, from students to use. “I am a conservative Republican, I prefer to say the same, and from this perspective, I speak here,” sends Castellanos anticipated. He asks: Who will be here this year for the first time to choose? A majority.
Who has ever been elected republican? A single log shy. “We can do in these halls as a diversity let them!” General laughter, Castellanos, the people on his side. “Okay, then we want to talk about times drüber how to cynically manipulate public opinion.” Again laughter. Castellanos was the last campaign of 100 million U.S. dollars to help Kerry to do. What he then also, with Kerry’s support, has managed. The democratic candidate was seen as soft on defense ready made, the Vietnam veteran stature was not (after some Freischärlergruppen it with the “Swift Boat ads,” had attacked).
This season, the clever PR man on Mitt Romney that the primaries but in the subject. Castellanos first example of a good TV clip is Obama’s spot in which he described himself as a boy from Kansas represents with American values - “values from the Heartland” - which he makes his way only had. “This is not the typical Democratic candidate, who speaks. The man had a few years ago for a crazy rights held as positive as the Americas refers to! ” McCain’s people had long difficulties in something that says Castellanos. Only by Obama’s appearance in Berlin, they are really up. By Obama as an x-arbitrary Celebrity abtaten like Britney Spears, they found back to their attacking momentum.
“The first half while at the polls. The problem, however, that the people could say why Obama could not vote. But McCain himself had no message. ” Castellanos is a gifted and ruthless masters of the attack ad. One way to notorious racist undertones - “You need the test job. But they gave him one from a minority … “. (Here’s a story in Salon about this.) But he believes declaredly not to “spin”. In a world of me, “too much information”, it is hopeless, things to invent and to think that would fix it somehow. It was not about “how to spin,” but “how to lead.” Presidents are responsible for one Castellanos’ chief brands “(brands ruler), but also in the best case” transforming brands “(brands transformational). In America, we want a president who says Castellanos, “of us to a better place führ beyond the horizon. On his personal Mount Rushmore of the last century would be about Roosevelt, JFK, Reagan and Clinton found. “At a certain way, they are all the same type,” says Castellanos - all equally as conductive transforming.
I was not about to ask him why he is George W. Bush has dropped, not least of his second term is due. Truly a transformational president! But that probably would have spoiled the mood somewhat. An Obama campaign is very professional Castellanos that it offers much more than merely “issues”. Who calls the site is mentioned, he should not only to the abilities of the candidates believe, to bring change, but to himself “Wow. The campaign is not over - this is a movement! “This election is redefined by a competition between McCain and Obama at a between McCain and Dir to you is to voters. Castellanos believes that the Democrats had no other choice than to change that: If an overwhelming Mehrheitim country thinks that the country was on the wrong course, then it goes into the choice to change and change. Whether the Democrats but not a bit wanton, into the changing mood inside also has a visibly different candidates to send the American derim meaning “left” is a funny name, and who has no government experience?
Perhaps that is in a turbulent situation like this at the end too much change. McCain, as Castellanos, now has the strategy of Obama on the field of change so many votes away from the fact that he finally on the field experience to beat. Conversely, Obama tried to experience things so much ground to make it clear that, finally, the moment of change for him is crucial. This is the game of the next few weeks. Two major factors Castellanos sees as crucial to women as voters. And the economy. 77 percent of consumer power in the hands of women. You decide on the budget. They are much harder to grasp than the men with their traditional environments. And the new crisis situation, there is a serious thing deuced made to run against Washington, as it is for both candidates claim: Never gave it more mistrust of Washington, and never more desire for leadership at the same time.
Who can resolve this paradox, the next president. (Believe me anyway.)
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